Shelina Janmohamed

Judge for the Schools’ Competition 2023-2024

Shelina Janmohamed is the bestselling author of Love in a Headscarf, a memoir about growing up as a British Muslim woman.

Her book, Generation M: Young Muslims Changing the World​, is an exploration of a rising group of global Muslims who believe that faith and modernity go hand in hand, and they are going to have a disproportionate influence on our future world. 

Shelina's debut children's book, The Extraordinary Life of Serena Williams, tells the story of an incredible tennis champion who battled many things, from life-threatening illnesses and sports injuries, to sexism and racism in the tennis world.

​She is an established commentator on Muslim social and religious trends, particularly around young Muslims and Muslim women, and writes for Daily Telegraph, the Guardian, the National and the BBC.

Shelina is also the Vice President of Ogilvy Islamic Marketing, the world’s first bespoke global Islamic branding practice for building brands with Muslim audiences. She was named one of the world’s 500 most influential Muslims, and specifically one of the UK’s 100 most powerful Muslim women.

The Institute of Practitioners in Advertising named her as one of the ‘Future Female Leaders of British Advertising’.